Santander takes you to the Champions League.
Overview
Getting started
To comply with my non-disclosure agreement, I have omitted confidential information, results and oversimplified this case. All information is my own and does not necessarily reflect the views of Santander.
Santander Brazil, a subsidiary of Banco Santander, stands as a major player in Brazil's financial landscape, offering a comprehensive suite of banking services, including retail and commercial banking, asset management, insurance, and investment banking. Leveraging global expertise, the bank has earned the trust of millions, providing tailored solutions and innovative services in the dynamic Brazilian market.
Overview
While working in-house for Santander on a collaborative project with MasterCard, an opportunity pop up for a partnership with UEFA to promote the Champions League in Brazil while encourage the use of our Santander credit card. However, we already had a promotional calendar within the app, and the only available slot was the following month.
Given Santander's status as a large bank with multiple approval processes and stringent compliance guidelines, internal procedures needed to commence swiftly for the delivery to be possible.
My challenge was to, along with the team, deliver a tangible proposal within a very short time of two days.
Product Strategy
Experience Design
Visual Design
Micro-interactions
Motion Design
Prototyping
Business Opportunity.
Brazil, a vast country deeply passionate about football. According to a study by the Brazilian Football Confederation (CBF), soccer contributes a total of R$ 52.9 billion to the country's economy. Exploring this market presented a promising business opportunity.
The Impossible Challenge.
We needed to execute the project at an unprecedented speed. To achieve this, I assembled a lean team of three individuals: two designers and a product manager. We delved into extensive desk research, focusing first on Brazilian soccer and then diving deep into the Champions League. Through a session of brainstorming and sketching, we iterated multiple drafts until we found a concept that seemed promising.
Design
Identification and Nostalgia.
The concept of the "prize sticker" was a fusion of the beloved soccer stickers that have been a part of every Brazilian's childhood for decades, reimagined in the context of the Champions League.
As Simple as Child's Play.
We streamlined the process to create a straightforward flow, emphasizing a "learning by doing" approach to understanding the promotion.
With the budget from the partnership, our goal was to incentivize credit card usage through rewards. For every R$ 100,00 spent, users received a sticker. Each sticker provided:
- A unique number for a chance to win an all-expenses-paid trip for two to the Champions League final in Europe.
- An opportunity to win instant cash prizes.
Results
Due to the bank's compliance policy, I cannot disclose the results.