Redesigning the home of the biggest personal finance manager app of Brazil.
Forging a meaningful connection with customers through the passion and unity inherent in the country of football.
A feature that harmonizes user engagement and revenue, achieving a delicate balance that enhances product performance.
Navigating the challenges inherent in integrating and adapting years of accumulated expertise to a new context.
The journey of involving users at the decision-making table and exploring the impact on business.
Transforming an internal pain point into an opportunity through strategic processes.